A Quick Guide to Marketing as a Personal Trainer

July 9, 2019

 

The need for personal trainers is increasing every day. With the help of all kinds of media, the light is being shone on personal trainers. You can turn on the TV to see the Biggest Loser, or people going on Good Morning America for their awesome transformations. Who wouldn't want to work out? In 2014, there were approximately 279,100 personal trainer jobs. In 2016, that number increased to 299,200 jobs. Let's do the math, in two years, personal training jobs increased by 20,100 jobs which is a 7% increase. Now you have to think, what is going to set me apart from the other 299,200 (or more) trainers out there? How are they going to find me? That is where marketing comes into play.

Here are a few steps you can take to promote yourself:

  • Supply business cards and brochures with your brand

  • Hand out some flyers where there is heavy foot traffic

  • A social media presence that shows a clean brand but is very personable

  • A business website

  • Want to take it to the next level? Go to health, business and network events.

If you put all these together and add in some hard work ethic, success will come knocking at your door. We offer a variety of products to take your gym to the next level. 

 

Part of the essential process of recovery when working out is hydration. You can be hydrated with water bottles! We sell two different water bottles that can be customized with your brand. The first one is the 28 oz. Tritan™ Water Bottle with Infuser. It is BPA free and has an infuser in it so you can put fresh fruit or herbs in it. Additionally, it is shatter, impact and spill proof.

The second bottle is a 22oz Bike Bottle with Push Pull Lid. It's offered in several product colors and can be customized with your name, logo or marketing message to boost recognition for your brand. 

If you have yoga classes, we also supply yoga balls and mats with your logo on them as well. 

 

 

The Yoga Stability Exercise Ball can support up to 400lbs and is anti-explosion. It is perfect for different types of workouts such as chest presses, crunches, pikes, planks, and squats just to name a few. You can also use the core workout ball to improve your flexibility. It can even help improve your posture when you use it as a desk chair. Custom logo is welcome.

 

 

 

The 25 " x 4 " Yoga Mat And Carrying Case is perfect for on-the-go yoga. The large mat simply rolls up and fits into the nylon mesh bag with an adjustable shoulder strap for convenient transportation. Available with a mat and bag, an imprint of your logo or company on the case will stand out from the crowd.

 

We also sell personalized and branded exercise equipment!

 

The Hercules Fitness Kit is an entire workout in one bag. The bag is made of 600 Denier nylon with EVA foam/metal handles and features internal pockets to keep everything organized. The product leaves a large imprint section to add on a message or logo.

 

The Resistor Strip™-3.5' x 3" offers high quality digital imprint of photo quality images while the large imprint area offers a huge platform to include multiple logos, photography and big messages. Each band is non-latex and provides an uncomplicated workout option outside the gym. Restore strength and improve flexibility!

 

 

The 15 " x 5 1/2 " Exercise Band is made of stretchable latex material and features EVA foam handles for a better grip. The compact size allows the piece of equipment to be easily stored in a backpack or a drawer for a workout at any time and any place. Available in four colors, this band will stretch your brand further with an imprint of your logo or company name front and center.

 

Finally, the Spring Collar, which has your logo or phrase on it comes in an assortment of colors and can be used to secure barbells in place. 

 

If you want to secure your phone in the gym instead of carrying it around, use our customizable Reflective Arm Band Phone Holder that molds to most phones.

 

Carry your equipment and clothing in our personalized sports bags

 

 

 

We sell t-shirts too! Take a look!

 

If you like what you see and want more information, please contact us!

 

Learn more and download a free 2019 Promotional Ad Study! 

 

 

 

A  warm up sampling of marketing and design work we have done for the fitness industry.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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