A Quick Guide to Marketing as a Personal Trainer


The need for personal trainers is increasing every day. With the help of all kinds of media, the light is being shone on personal trainers. You can turn on the TV to see the Biggest Loser, or people going on Good Morning America for their awesome transformations. Who wouldn't want to work out? In 2014, there were approximately 279,100 personal trainer jobs. In 2016, that number increased to 299,200 jobs. Let's do the math, in two years, personal training jobs increased by 20,100 jobs which is a 7% increase. Now you have to think, what is going to set me apart from the other 299,200 (or more) trainers out there? How are they going to find me? That is where marketing comes into play. Here are a few steps you can take to promote yourself:

  • Supply business cards and brochures with your brand