Omni-Channel Marketing: The Future Of Direct Mail

Omni-channel marketing is a strategy that integrates multiple marketing channels—both online and offline—to create a seamless and cohesive customer experience. By combining digital tools like social media, email, and online ads with traditional methods like direct mail, businesses can reach customers at various touchpoints, ensuring consistent messaging across all platforms. This approach boosts engagement, enhances brand visibility, and drives conversions by providing customers with a personalized, integrated experience, no matter where or how they interact with your brand.

What is ConnectsMail 2.0?

ConnectsMail 2.0 is an advanced omni-channel marketing solution that that integrates with the power of direct mail for an average 23-46% lift in results over traditional direct mail.

Instead of just sending out a traditional solo direct mail campaign, ConnectsMail 2.0 integrates direct mail with twelve powerful digital technologies, creating a seamless omni-channel experience. By engaging your target audience across multiple channels simultaneously, this approach maximizes your reach, strengthens brand visibility, and significantly boosts your return on investment.

How Does It Work?

Your direct mail pieces are sent to your mailing list, while ConnectsMail 2.0 simultaneously engages your audience across the web, tracking their interactions—including website visits. With our custom dashboard, you can monitor your campaign’s performance in real time, ensuring complete visibility into your results.

ConnectsMail 2.0 leverages twelve powerful digital technologies designed to maximize your impact. Together, these tools create a seamless, data-driven marketing experience that drives higher engagement and better results.

12 Technologies

Social Match

Match Facebook and Instagram accounts to your client’s mailing list to deliver social ads to their feeds before, during, and after the mailer drops, priming them for the direct mail piece.

Mail Tracking

Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.

Informed Delivery

Through Informed Delivery® integration, add an additional touchpoint and full color clickable ad through the USPS’s daily mail preview sent via email. Receive a list of who on the mailing list received the email, opened it, and clicked on the ad to show campaign attribution.

Social Match

Track campaign effectiveness by recording every call that comes in as a result of the mail campaign with the contact information of respondents when available.
Engage prospects and drive incremental conversions by delivering coupons and URLs via SMS from the same call/text tracking number.

Social Media Follow-Up

Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.

Online Follow-Up

Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google Display Network.

Lead Match

Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.

DirectMail2.0 +PLUS

Use the full power of digital integration with this premium, full-service suite that includes YouTube Ads Discovery Ads, and Google and Social Media Geotargeting in addition to our 7 standard features.

Youtube Ads

Capture attention and cut through the clutter with dynamic video instream ads! Serve video ads before users play their favorite YouTube videos to engage your the audience.

Demand Gen

Serve video and image ads across Google feed environments, including Google Discover, YouTube, Shorts, and Gmail.

Google Geotargeting

Display ads in the Google Display Network to direct mail recipients, lookalikes, and affinity audiences geographically based on the mailing list target areas, keywords and key phrases, and search/browsing history.

Social Media Geotargeting

Display ads through Facebook and Instagram to direct mail recipients, lookalikes, and affinity audiences geographically based on the mailing list target areas, keywords and key phrases, and search/browsing history.

What counts as a social profile?

Every social media account that you would like to connect to Midnight Social will count as one profile. For key networks like Facebook, Twitter, Instagram, etc., each social profile includes the ability to post, pull reports, and to stream comments and feeds. You can send 100 daily posts per user (or more depending on your plan) across all your social media profiles.
Which social media networks do you support?

Midnight Social supports all key social media networks including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YourTube, and Google My Business. You can also monitor and respond to Facebook Ad comments, connect blog platforms including WordPress and Medium to draft posts from within the Midnight Social dashboard, and much more.
What Instagram functionality does Midnight Social have?

You can publish photos and videos directly to Instagram Business Profiles as well as schedule reminders for stories and carousel posts with in-app notifications. You can also geotag locations and automatically include a first comment filled with your hashtags to go out with every post. Unfortunately, we don't support answering direct messages on Instagram at the moment.
Are there limits to posting?

In order to comply with the posting policies of social media sites, we apply a daily posting limit for each user. During the trial period, the limit is set to 100 posts per day per user. Paid users on the Standard plan and above have a higher daily posting limit. This limit is put in place to prevent social media accounts from being suspended which can happen if your posts are flagged as spam or are reported by social media users for other reasons.
Do you support Google My Business?

Yes, we do support scheduling posts with images to Google My Business so you can keep your locations updated! Reports are not available at the moment and will need to be accessed natively.
What type of customer support is available on each plan?

Get support from real people every step of the way. All plans include access to our helpdesk subscriber blog with how-to articles. 1:1 onboarding and additional support are provided by our customer success team for customers on the Standard, Plus, and Professional plans.
What are my payment options?

We use Paypal and accept all major credit cards such as Visa, MasterCard, Discover, or American Express cards that have a registered billing address to make PayPal payments.
Are there contracts or commitments?

There are no contracts and you can cancel at any time. At the end of your free 7-day trial, your credit card will be charged for the month and you'll be billed automatically monthly. Canceling a subscription does not trigger a refund. When you cancel, the purchased plan and payment does not continue for the next cycle (e.g. for the next month).
Do you offer discounts?

Yes you can save 15% if pay yearly. Please email us with the plan you wish and we will send you an Invoice for the year.

Win Your Election with Omni-Channel Enhanced Direct Mail!

Connects Mail 2.0 – Political Power Up

Supercharge your political campaign with Political Power Up, a groundbreaking strategy that integrates direct mail with nine cutting-edge digital technologies to maximize voter engagement. This mail-centric approach doesn't replace digital marketing—it amplifies it, ensuring your message reaches voters across multiple platforms for greater visibility and impact.

By transforming a single mail piece into 16-18 digital impressions per voter, you can significantly boost campaign awareness, drive engagement, and secure victory. Don’t just reach voters—connect with them everywhere they are!

Watch this short video to see how Political Power Up can transform your campaign!