Omni-Channel Marketing: The Future Of Direct Mail

Omni-channel marketing is a strategy that integrates multiple marketing channels—both online and offline—to create a seamless and cohesive customer experience. By combining digital tools like social media, email, and online ads with traditional methods like direct mail, businesses can reach customers at various touchpoints, ensuring consistent messaging across all platforms. This approach boosts engagement, enhances brand visibility, and drives conversions by providing customers with a personalized, integrated experience, no matter where or how they interact with your brand.

What is ConnectsMail 2.0?

ConnectsMail 2.0 is an advanced omni-channel marketing solution that that integrates with the power of direct mail for an average 23-46% lift in results over traditional direct mail.

Instead of just sending out a traditional solo direct mail campaign, ConnectsMail 2.0 integrates direct mail with twelve powerful digital technologies, creating a seamless omni-channel experience. By engaging your target audience across multiple channels simultaneously, this approach maximizes your reach, strengthens brand visibility, and significantly boosts your return on investment.

How Does It Work?

Your direct mail pieces are sent to your mailing list, while ConnectsMail 2.0 simultaneously engages your audience across the web, tracking their interactions—including website visits. With our custom dashboard, you can monitor your campaign’s performance in real time, ensuring complete visibility into your results.

ConnectsMail 2.0 leverages twelve powerful digital technologies designed to maximize your impact. Together, these tools create a seamless, data-driven marketing experience that drives higher engagement and better results.

12 Technologies

Social Match

Match Facebook and Instagram accounts to your client’s mailing list to deliver social ads to their feeds before, during, and after the mailer drops, priming them for the direct mail piece.

Mail Tracking

Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.

Informed Delivery

Through Informed Delivery® integration, add an additional touchpoint and full color clickable ad through the USPS’s daily mail preview sent via email. Receive a list of who on the mailing list received the email, opened it, and clicked on the ad to show campaign attribution.

Social Match

Track campaign effectiveness by recording every call that comes in as a result of the mail campaign with the contact information of respondents when available.
Engage prospects and drive incremental conversions by delivering coupons and URLs via SMS from the same call/text tracking number.

Social Media Follow-Up

Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.

Online Follow-Up

Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google Display Network.

Lead Match

Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.

DirectMail2.0 +PLUS

Use the full power of digital integration with this premium, full-service suite that includes YouTube Ads Discovery Ads, and Google and Social Media Geotargeting in addition to our 7 standard features.

Youtube Ads

Capture attention and cut through the clutter with dynamic video instream ads! Serve video ads before users play their favorite YouTube videos to engage your the audience.

Demand Gen

Serve video and image ads across Google feed environments, including Google Discover, YouTube, Shorts, and Gmail.

Google Geotargeting

Display ads in the Google Display Network to direct mail recipients, lookalikes, and affinity audiences geographically based on the mailing list target areas, keywords and key phrases, and search/browsing history.

Social Media Geotargeting

Display ads through Facebook and Instagram to direct mail recipients, lookalikes, and affinity audiences geographically based on the mailing list target areas, keywords and key phrases, and search/browsing history.

We achieve lift through patent pending, synergistic and simultaneous deployment of up to 11 different technologies. This includes mail tracking, Informed Delivery via the USPS, call and text response tracking, SocialMatch (customer audience), online and social media follow-up (retargeting), geo-targeting with google and social ads, Google Discovery ads which includes Gmail and YouTube and LeadMatch which allows you to retarget your anonymous online visitors as well as attribute who from the mailing went to the website. In short this is a 30 day, omnichannel campaign designed around your direct mail campaign to provide maximum lift.

Yes, most companies have sophisticated and well-developed digital and social campaigns going. This is NOT a replacement for those efforts or campaigns. This is specifically to improve the lift on your direct mail campaign through proven methods as well as enable a much better view on what is working with direct mail and what isn’t. So besides lift, it offers real time attribution and transparency into your direct mail campaigns’ effectiveness and justifies the budget and effort for your company for pennies per piece mailed.

We can and do work with many printers already. If you have a printer you are already working with we will work directly with them. Additionally we advocate a test before jumping all-in with this or any new marketing effort. We can recommend a printer that is well versed in the needs of this product if you like as well. Our team is here to do the heavy lifting, the last thing we want to do is make your life more complicated.

We are very privacy conscious and our campaigns can work within most privacy requirements and legal restrictions. To launch a campaign we only need a processed mailing list and a couple pieces of creative. No need to share any other targeting information with us. We do not need PII to launch our campaign. We also don’t collect or store PII on your customers. Here is a link to our privacy and security documents with more information. See our privacy policy here.

There are 4 basic things needed to launch the campaign:

Processed mailing list ready to mail.
3-4 creative assets for use in the digital ad campaign that is creatively similar to the pieces being mailed.
A landing page for your campaign.
Code placed on your company’s website and permissions to display ads as a third party through your FB Business Page (NOT admin access) so we can launch ads on your behalf and track the results.

We can help you with all 4 of these items.

Unfortunately there are no guarantees in marketing. That being said we have typically seen most campaigns achieve at least a 23-46% lift when using our service versus ink on paper alone. Some campaigns achieve much higher results but this will vary based on creative, website, internal process, audience and the call to action.

Our team monitors campaign results weekly and can make adjustments to improve the effectiveness if there is low performance or an issue. We know our process works and want the client to see the results we see with most campaigns so we will do everything possible to ensure that happens, you are happy and repeat the process.

Win Your Election with Omni-Channel Enhanced Direct Mail!

Connects Mail 2.0 – Political Power Up

Supercharge your political campaign with Political Power Up, a groundbreaking strategy that integrates direct mail with nine cutting-edge digital technologies to maximize voter engagement. This mail-centric approach doesn't replace digital marketing—it amplifies it, ensuring your message reaches voters across multiple platforms for greater visibility and impact.

By transforming a single mail piece into 16-18 digital impressions per voter, you can significantly boost campaign awareness, drive engagement, and secure victory. Don’t just reach voters—connect with them everywhere they are!

Watch this short video to see how Political Power Up can transform your campaign!