Omni-Channel Marketing: The Future Of Direct Mail
Omni-channel marketing is a strategy that integrates multiple marketing channels—both online and offline—to create a seamless and cohesive customer experience. By combining digital tools like social media, email, and online ads with traditional methods like direct mail, businesses can reach customers at various touchpoints, ensuring consistent messaging across all platforms. This approach boosts engagement, enhances brand visibility, and drives conversions by providing customers with a personalized, integrated experience, no matter where or how they interact with your brand.
What is ConnectsMail 2.0?
ConnectsMail 2.0 is an advanced omni-channel marketing solution that that integrates with the power of direct mail for an average 23-46% lift in results over traditional direct mail.
Instead of just sending out a traditional solo direct mail campaign, ConnectsMail 2.0 integrates direct mail with twelve powerful digital technologies, creating a seamless omni-channel experience. By engaging your target audience across multiple channels simultaneously, this approach maximizes your reach, strengthens brand visibility, and significantly boosts your return on investment.
How Does It Work?
Your direct mail pieces are sent to your mailing list, while ConnectsMail 2.0 simultaneously engages your audience across the web, tracking their interactions—including website visits. With our custom dashboard, you can monitor your campaign’s performance in real time, ensuring complete visibility into your results.
ConnectsMail 2.0 leverages twelve powerful digital technologies designed to maximize your impact. Together, these tools create a seamless, data-driven marketing experience that drives higher engagement and better results.
12 Technologies
Social Match
Match Facebook and Instagram accounts to your client’s mailing list to deliver social ads to their feeds before, during, and after the mailer drops, priming them for the direct mail piece.
Mail Tracking
Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.
Informed Delivery
Through Informed Delivery® integration, add an additional touchpoint and full color clickable ad through the USPS’s daily mail preview sent via email. Receive a list of who on the mailing list received the email, opened it, and clicked on the ad to show campaign attribution.
Social Match
Track campaign effectiveness by recording every call that comes in as a result of the mail campaign with the contact information of respondents when available.
Engage prospects and drive incremental conversions by delivering coupons and URLs via SMS from the same call/text tracking number.
Social Media Follow-Up
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.
Online Follow-Up
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google Display Network.
Lead Match
Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.
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DirectMail2.0 +PLUS
Use the full power of digital integration with this premium, full-service suite that includes YouTube Ads Discovery Ads, and Google and Social Media Geotargeting in addition to our 7 standard features.
Youtube Ads
Capture attention and cut through the clutter with dynamic video instream ads! Serve video ads before users play their favorite YouTube videos to engage your the audience.
Demand Gen
Serve video and image ads across Google feed environments, including Google Discover, YouTube, Shorts, and Gmail.
Google Geotargeting
Display ads in the Google Display Network to direct mail recipients, lookalikes, and affinity audiences geographically based on the mailing list target areas, keywords and key phrases, and search/browsing history.
Social Media Geotargeting
Display ads through Facebook and Instagram to direct mail recipients, lookalikes, and affinity audiences geographically based on the mailing list target areas, keywords and key phrases, and search/browsing history.
Win Your Election with Omni-Channel Enhanced Direct Mail!
Connects Mail 2.0 – Political Power Up
Supercharge your political campaign with Political Power Up, a groundbreaking strategy that integrates direct mail with nine cutting-edge digital technologies to maximize voter engagement. This mail-centric approach doesn't replace digital marketing—it amplifies it, ensuring your message reaches voters across multiple platforms for greater visibility and impact.
By transforming a single mail piece into 16-18 digital impressions per voter, you can significantly boost campaign awareness, drive engagement, and secure victory. Don’t just reach voters—connect with them everywhere they are!
Watch this short video to see how Political Power Up can transform your campaign!