We encourage cross marketing which includes both print and Internet marketing. Print is not dead and is appropriate for certain businesses and marketing strategies. A huge benefit is when print redirects your target audience to online landing pages where the offer can be easily updated and create lead generation. This offers the highest ROI. Use Every Door Direct Mail® (EDDM®) services to promote your small business in your local community. If you're having a sale, opening a new location, or offering coupons, EDDM can help you send postcards, menus, and flyers to the right customers.